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The 3X Local Search momentum
The local search marketplace continues to grow rapidly, at a faster pace than general search. Local Search - more than 1.5 billion queries per month, second most popular activity after email - is at the cross road of several trends in hyper growth mode. 1. A larger portion of local SMB offline spending is shifting online. 2. Local search still represents less than 10% of search advertising and could double over the next 5 years with spending projected to grow from $8 billion in โ07 to nearly $20 billion in โ11. 3. Lead generation spending is expected to reach $3.6 billion in โ11
- Saved By: Arnaud Fischer
- Tag: (none)
- Groups: Search Engine News and search engines.
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