Maybe the truth as they see it. There are no stats companies accurate enough to be able to say with any amount of certainty what a site's pageview count is. Even Comscore sucks. Alexa is next to worthless for this measurement. The contention of the article is that Blogads is ripping off customers for their biggest client. I don't think they would do that, way way way too risky. I really think Gawker is just jealous.