As a novice I can clearly see the connection, it surprises me that you don't Paul! According to Larry Brauner, of Online Social Networking: "Page rank is Google’s measure of a site’s authority. It’s a major factor in Google’s determination of a site’s position in search results." To be known as Authority Site is one of the things which you should have an interest -- providing that you are looking for top positions on the search engines. The higher you consistantly rank in the search engines, the better the chance that people will actually visit your site. The more people that visit your site, the more popular your site becomes. The more popular your site becomes, the more traffic you get. Remember, you can't "sell" a product, service or an idea if no one ever sees or hears of what you have to "sell"... and we are all selling something, it doesn't matter if that item we "sell" is for acceptance of an idea or monetary profit. To reinvent the wheel was never something I enjoyed doing for I always gave people the credit that they are capable of reading and comprehending what they read. This brings me to the question of whether or not you actually read his article completely. If not then I suggest reading what Chris wrote, then I suggest researching what others say on the subject as well... including Pot Pie Girl. . What you should find from this research is that "Nofollow", "Dofollow", "Pagerank", and "Google juice" are all a part of a thing called Search Engine Optimization. SEO is a vital part of Social Networking and Social Marketing. This, in turn, makes it Social Networking and Social Marketing news. Novices learn something about how to make their blogs better, those more experience can analyze and debate the issues raised for improvement of old ideas. In the long run everyone benefits, providing they don't close their minds because their pet ideas come under attack. .