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     Posted by Kari 06:41PM 07/07/08
    These are some excellent and very sensible points for marketing during our slumping economy.
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     Posted by dougmcisaac 10:07AM 07/09/08
    Great article/data. It's amazing how many companies cut their marketing budget when the economy is down. Successful companies get smarter about how they spend their money through better segmentation and targeting and reap the rewards as the economy bounces back.
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     Posted by Chris Lang 09:56PM 07/09/08
    If sales are down add so much value that they can't help but buy. Even if your marketing budget only leaves you breaking even, at least you aren't the business that went under because the bean counters were too busy paying themselves, just like the CEOs.
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