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Wireless Phone Companies Spent $4 Billion On Ads Last Year
According to data from Nielsen Monitor-Plus, wireless phone companies spent $4.1 billion on advertising last year – up 12% over 2006. More than one-third of that total went to broadcast-network television (up 30% to $1.4 billion), with cable gaining 20% year to year in second place ($814.6 million), followed by spot television (up 15% at $627.5 million).
- Saved By: walkertr
- Tags: advertising , wireless , 4 billion , wireless phone companies , and phone compaines
- Groups: Advertising and Wireless.
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