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Cable Firms Join Forces to Attract Focused Ads
In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.
- Saved By: Kimberley McKee
- Tags: advertising , cable , television , targeted ads , cable firms , and national advertisers
- Groups: Advertising and Media and Content.
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