That's interesting.I think the reasoning is that the coverage is sooo damn vague or trite. 'Green' and 'sustainable' is such a big topic covering multiple areas that it's a disservice to readers and advertisers. If these words represent increasingly important societal values, then it's up to journalists & media to focus on specific orgs, companies, issues, industries, law, and functions (business, social). Fast Company already does this through columns and in-depth articles. And please, leave the damn celebrities out of green-related stories. It's just not credible because it's being treated like a trend or fad. People want substance on this important topic, not entertainment.