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Report: Americans Watching More TV, Web and Mobile Videos
Americans are watching more television than ever before, as well as spending more time online and on mobile devices watching videos, according to a new report from audience measurement firm Nielsen. Average home TV watching in May was up 4% from a year ago, to 127 hours a month, while Internet use was up 9%, to 26 hours a month. In addition, two-thirds of U.S. Internet users watched video online, and another 4.4 million subscribed to a mobile video service. "Commercial television is alive and well -- growing 1% year over year -- despite the rapid adoption of other platforms," said John Burbank, Nielsen's CMO.
- Saved By: Kimberley McKee
- Tags: americans , content , media , tv , online videos , mobile videos , and internet use
- Groups: U.S. News, Media and Content, and POTOMAC TECH WIRE.
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