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MediaPost Publications - E&Y Unveils Media Auditing Practice, Will Focus On Compliance - 02/01/2007
Ernst & Young, the big financial auditing firm that has quietly been expanding its role in evaluating the media buys agencies make for their clients (Media Daily News Nov. 2, 2006), went public with its plans Wednesday, officially unveiling its new Marketing and Advertising Services (MARS) practice.
- Saved By: Rob
- Tags: media , compliance , and audit
- Groups: Consulting & Professional Services and Media and Content.
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