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Yahoo Buys Behavioral Ad Firm for $300 Million
Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.
- Saved By: Kimberley McKee
- Tags: advertising , technology , web 2 0 , yahoo , us business , behavioral ad firm , ad firm , bluelithium , us online network , and targeting market
- Groups: Technology, US Business, and web 2.0.
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