Posted by driftabit, at 09:35AM 09/04/08 : Gap Widens in Online Advertising (WSJ)
Note: Spending on Internet advertising is climbing at a healthy clip -- rising 20% in the U.S. in the second quarter -- and growth forecasts are strong despite the weak economy. But that growth isn't being enjoyed by everyone. The gap is widening between spending on simple search ads, Google Inc.'s core turf, and spending on flashier display ads. tags: display ads
· online advertising
· search ads
· advertising
· internet groups: in Advertising, Online Advertising